BY MALENE BIRGER is a Danish womenswear label that infuses sophisticated Scandinavian minimalism with a vivacious, bohemian ease. Meticulously designed with long-lasting fabrics, feminine details and enduring silhouettes, the house’s collections are luxuriously utilitarian.
Founded in 2003 by the eponymous Danish designer Malene Birger, in 2020 the label began a new chapter overseen by Creative Director Maja Dixdotter and Chief Executive Officer Ellen Dixdotter. Following a comprehensive redesign of the brand identity and store schemes, the introduction of a house monogram, and the considered refinement of the collections, the house has been rejuvenated as a major force in contemporary womenswear. Today, it offers a compelling wardrobe proposal for a modern, multi-faceted woman.
»I want women wearing our designs to feel comfortable, conscious and strong – all captured in the universe of our bohemian minimalism. Luxurious fabrics, impeccable details, and consistency in styles create a subtle and uncompromised attitude"